This is the first episode of our podcast where we talk about why we're bringing this back. We've been active on Twitter and LinkedIn, sharing behind-the-scenes stuff from This is it Studio, but it's always been fragmented.

A long-form podcast feels like the most natural way to actually talk through what's happening - working with deeply technical founders, designing for companies raising Series A/B/C, the gap between design education and the actual industry, and how design is finally entering the deep tech world.

In this episode: intro to us and our backgrounds, some case studies from our work, and how design is changing in tech.

We want this to be Lex Friedman or Rich Roll level depth but for design, business, and tech. We'll bring in founders, VCs, professors from top design schools in India, and have real conversations about design as a business lever - not just aesthetics.

Our end goal is simple: become the global benchmark design partner for deeply technical companies. If you're a founder in tech, you should want to work with us. That's what this podcast is building toward.

Link to the podcast ↓