We built This is it Studio to turn breakthrough science from invisible to indispensable.
With 7+ years of experience, a Master’s in Design and Sustainability, and work across renewables, deep tech, advanced AI and material science, we speak the language founders need and collaborate with speed, depth and precision.
Embodying ‘This is it’.
Design against obsolesce
[01] Intentionally designed, design intentionally
We craft solutions with deliberate purpose. Every element is shaped to create the best possible version of what a product can be.
[02] The world doesn’t need more products, it needs better ones
Obsolescence has become the default. Big tech taught us that progress means more. But more rarely means better. We design for relevance, longevity and real human value.
[03] Create what should exist, not what conventionally does
Most original ideas die at the brief. We start from curiosity, not instruction, building work that feels like it’s been waiting to be unlocked.
$100M+ in funding supported through our design and storytelling.
40+ businesses scaled across industries through high trust design.
Duo trained in Denmark, building for global excellence.
Bringing their deep experience in design and technical innovation, This is it Studio is co-founded and led by Prachi Sethi and Julia Chaigneau.
We work alongside a select team of senior creative, strategist and technical experts to deliver precise and high-end work.
Co-founder, and Design Lead
Co-founder, and UX Lead
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