This is it designed and developed Wellio's entire digital presence from the ground up. Eight pages on Framer with CMS, responsive layouts, and SEO architecture, replacing what had been a three-page site with no product detail, no services structure, and no conversion path for institutional buyers. The new site introduced clear entry points for each of Wellio's three buyer personas (principals, heads of wellbeing, and teachers), gave both products dedicated positioning, and established the kind of social proof and content depth that schools expect when evaluating a platform-level purchase. Within three months of launch, website traffic tripled and new school partnerships followed. A second phase extended into brand. Scalable logo, full visual identity, and a complete asset system across info kits, ABM packs, conference booths, slide decks, email, and LinkedIn. Wellio now shows up with the same authority at a school conference as it does online.