Brief and goals
Sproos, India's pioneering nut sauce brand committed to 100% clean, plant-based products free from preservatives and added sugars, approached us to redefine their brand positioning and support their fundraising efforts through Surge, Peak XV's renowned seed-stage investment platform. Their objective was clear: amplify their unique value proposition, attract investor interest, and secure strategic partnerships for accelerated growth.
Solution
We delivered benchmarking and competitive analysis, defined clear brand positioning, crafted targeted storytelling and messaging, developed a high-impact investor deck, and provided strategic business consulting. These strategic deliverables empowered Sproos to effectively engage investors, differentiate clearly in the market, and establish a strong foundation for sustained growth.
Client
Sproos
Deliverables
