Rebrand that positioned Hippocampus as a credible European logistics competitor.
Hippocampus
Brand system
Logistic
2025
Problem statement
Hippocampus, an Asia-based logistics company entering Europe's mature market, faced a perception challenge. Their Asia-first brand—visual cues, messaging, communication, didn't translate to Western expectations. Against competitors like DHL and Maersk, any misalignment would undermine credibility in a category demanding confidence and professionalism.
TII solution
Create a landing page that establishes Hippocampus as a credible European competitor. Redesign messaging and visual hierarchy to meet Western standards of clarity and professionalism. Communicate reliability and authority to position Hippocampus as a global logistics provider.
Deliverables
Website design and development
Brand system
