Brief and goals
Hippocampus Logistics, a China-based company aiming to enter Europe's highly competitive logistics market, approached us to establish a compelling brand positioning and competitive strategy. Their goal was clear: differentiate effectively, resonate with European clients, and establish credibility from day one.
Solution
We conducted an in-depth competitive analysis and visual benchmarking of major industry players, revealing clear opportunities for differentiation. Using these insights, we developed a refined brand positioning and crafted a strategic visual direction, including moodboards designed to establish credibility, efficiency, and market readiness. This comprehensive approach provided Hippocampus Logistics with a clear and actionable roadmap for impactful market entry and sustainable growth.
Client
Hippocampus Logistics
Deliverables
FAQ